The reason Models don’t publish their rates is because they change quickly as the Model becomes more developed/experienced. And they change greatly depending on the client. There is also a fair amount of negotiating that goes into the rates of individual jobs.
But this doesn’t help new freelance Models figure out how much they should charge and it contributes to the outbreak of Models, Instagram Models, and Brand Ambassadors being low-balled today.
I remember on my 1st go-see with a major denim brand -that I procured on my own- I was just starting out and was signed to a scam agency and wasn’t taught what my rates should be. When I told the designer I charged $150 flat rate an hour her exact response was, “you can charge more”. My lack of experience was made evident then and in the end it contributed to why I didn’t book the job.
There is a recent phenomenon of Brand Ambassadors, Models, and Instagram Models charging too little as a result of brands low-balling them due to the creation of Brand Ambassadors.
Even though Models and Brand Ambassadors are different professions; which overlap within the profession of Instagram modeling, they all are being low-balled. And they all deserve to be paid more.
Many Models complain that because Brand Ambassadors will work for less, they flooded the market and made brands uninterested in paying high rates for Models when they can save basically their entire budget on Brand Ambassadors. And this happened because it is a profession that the public can quickly get into. And the general public is unaware of Model rates.
I propose a solution of teaching Brand Ambassadors, Instagram Models, and Models to charge more! If they can’t afford you, that’s it. Move on. This is the only way to reset the market and to get everyone paid what they deserve!
So to help, here are some EXAMPLE rates for a NEW (has worked for less than a year) FREELANCE Model working in NEW YORK.
(These rates are not definite and should be viewed as a general example rather than an end all be all)
☆ When figuring out your rates you need to take into account your…
1. Years of Experience
2. Whether your signed or freelance
3. Location
These are example rates I found through a YouTube video. Do your research and Google more example Model rates. There’s hella stuff on YouTube!
(These rates are not definite and should be viewed as a general example rather than an end all be all)
An influencer told me this is how much she charges per post and I derived this formula for how much to charge a brand per feed post through her rates.
(These rates are not definite and should be viewed as a general example rather than an end all be all)
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Image available in The Modeling Guide for Every Body by Model Stephanie Rosa
*I highly recommend checking out her book as well as other written by Models. The best and most useful information on the Modeling industry that isn’t typically talked about on the internet is usually in books written by Models!
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****Promotional Models are the most similar to Ambassadors & Influencers but there a dozens of genres and types of Models
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Before your leave your agency, make sure that you have actively communicated your concerns and issues. Leaving suddenly with no explanation will only damage your reputation. Always be the bigger and more professional person!
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