Social Media Wellness for Creatives
As someone who struggles with social media wellness myself - I swear I’m addicted to my phone, checking my email etc..- I wanted to impart a few tips that I think can help you manage your social media instead of letting your social media manage you.
17 Tips on Avoiding Social Media Burnout
1. Utilize the “Focus Mode” or “Personal Time” on your phone
(I do this when I’m working out)
2. Set app timers. TikTok, Instagram and many others will send you a notification when you’ve reached the limit of time you want to spend on their app
3. Have a professional account and a personal account that you can just have fun on
4. Have a work phone and a personal phone (If you can afford it)
5. Rather than have 1 goal for every app, divide your usage goals for each app. For example, I have the most fun and laughs on Twitter. So, I try to have the most fun on Twitter, on both my personal and professional accounts. I also have the most fun consuming TikTok videos rather than making them.
6. Repurpose your content so that there’s less work to do. Take that monologue and post it on YouTube, then, if it’s under 3 minutes, post it on TikTok and then Instagram. You can post the preview of the monologue as a reel and then post the complete work again on IGTV
7. Turn your phone on Airplane Mode at a set time every work day. I turn mine off at 11pm
8. If you find yourself repeating yourself a lot in your IG DMs, use Mobile Monkey! It will make everything a lot easier.
9. Don’t engage with trolls, and unfollow those who hurt you or whose beliefs you don’t believe with.
10. Be efficient, quality over quantity. I know this goes against the Influencer-Advice of posting daily but unless you want to be an influencer, it just becomes draining. Don’t feel guilty for not posting. Aim for once a week but if it ends up being once a month, don’t stress.
11. Utilize the app that will best serve your goals the most. Instagram for Models and brands, YouTube for Actors, TikTok for Singers etc…
12. Features are a great way to grow your exposure without doing the work yourself.
13. Don’t compare yourself to others, you’ll get there when you get there.
14. Do the work you do in life! If you do great work in life, like starring in a movie, doing a commercial, releasing an album etc… People will naturally flock to your socials. Your job is your job. Unless you’re getting paid by platforms, it’s not your job.
15. Enable the “Dark Mode” or “Yellow Light” on your phone at night. Don’t let the screens disrupt your sleep.
16. You can turn off the “Show Likes” on Instagram!
17. Make a posting schedule according to your Insights (Estadísticas) to know when’s most efficient to post and when it’s best to go offline.